From 2006 to 2009, Playrix released award-winning games for the PC.īy 2009, Playrix started working on free-to-play games, Bukhman said. At first, their games were published on portals, such as Big Fish Games, which focused on casual PC downloadable games at the time. About 70 percent of the audience is female. The company has specialized in casual games for older women for the past 12 years.

We did that for three years, working from home,” Igor Bukhman said, in an earlier interview. “At the time, that was a nice figure for us, and so, we were very excited about this.

They created their first game, called Discovera, which made $70 in its first month. But that’s not the only thing that helps them stand out.Ībout 15 years ago, during high school, brothers Igor and Dmitri Bukhman started selling shareware programs on the internet in their hometown, Vologda, Russia. Low development costs in Russia have helped the company be more competitive and profitable, the founders said. The company has more than 600 employees in Vologda, Russia, and 95 other cities. Those hits have helped it become one of Russia’s fast-growing companies. Rather than make fancy high-end games, Playrix specializes in casual releases, such as match-3 experiences and town simulations. And it has also been successful self-publishing its titles in China and Japan - a rarity for non-Asian game companies. Playrix is a rare company because it has produced four international hits (including Township and Fishdom, in addition to Homescapes and Gardenscapes). “You want to find out what is happening with the characters in the story.” “Our gameplay is … much different from Candy Crush since our metagame is so different,” Elovikov said. Playrix’s rivals include Activision Blizzard’s King, which makes Candy Crush Saga, and Jam City, which makes titles that include Cookie Jam. “For us, the release is only the beginning.” “Homescapes started with a small team of 10 people, but it quickly grew to around 60 to 80 people,” Elovikov said. A lot of the work went into creating three protagonists with more than 30 supporting characters, whose stories stretch across hundreds of chapters. The free-to-play offering took about 18 months for Playrix’s team to build, in contrast to four years for Gardenscapes.

Playrix homescapes for pc